The One and Only Ivan

* Big Mouth mailing (December holiday mailing)
* Finished book giveaway at ALA Midwinter breakfast (January)
* Teacher & Librarian website feature and/or blog post at thepageturn.com (book and gorilla giveaway – February)
* Online advertising on Fuse 8 and Read Roger blogs (May)
* Author appearance/signing at ALA (June)
* Starred review advertising in: Horn Book, Book Links, School Library Journal, Booklist (June)
* Printed discussion guide – distribution at ALA, NCTE, ALA Midwinter
* Print advertising in Fall 12 Horn Book Guide (back cover/September)
* Look Back at Our Stars print advertising: School Library Journal and Booklist (December)
* Extensive galley distribution at preview events and conferences
* Pitch author for national conference appearances