Jonathan Salem Baskin is the principal of Baskin Associates. He has led some of the most successful marketing campaigns in recent history, working with Nissan, Blockbuster, Apple, and GE. He speaks extensively on marketing panels and runs the highly popular marketing blog Dim Bulb.
Want exclusive content, like free chapters, news, and sweepstakes? Register for the newsletter here!
By clicking 'Sign Up,' I acknowledge that I have read and agree to Hachette Book Group’s Privacy Policy
and Terms of Use