Genzaburō Yoshino (1899-1981) was a Japanese writer and publisher. In 1935, he became director of a collection of educational books for young people. When the acclaimed writer Yūzō Yamamoto was unable to complete a book on ethics as part of the series, Yoshino stepped in and wrote How Do You Live?. Since its debut as a novel and guide to philosophy for young people, How Do You Live? has sold more than two million copies, and been re-edited and republished more than eighty times to reflect the changing times and culture in Japan.
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